Every year when the new Madden comes out we get all in a tizzy about the new features of the game. Every year people rush to buy it and relearn the game and all the new stuff. Well, this year, the stakes have changed.
Madden’s right when he says:
“Concussions are such a big thing, it has to be a big thing in the video game. It starts with young kids — they start in video games. I think the osmosis is if you get a concussion, that’s a serious thing and you shouldn’t play. Or leading with the head that you want to eliminate. We want that message to be strong.”
Sending the message through a video game is probably a good place to start. Without getting into a commentary on today’s kids, I think it’s safe to say that kids aren’t as active as they used to be. So, when you put safety concerns in the video game they play you might be able to get the message across.
When Madden 12 comes out in August we may or may not be on the horizon of actual football, but the message to kids who play the game will likely be pretty clear — “We’re serious about this concussion thing”.
That doesn’t mean people will stop leading with their head or that dirty tackles will go away, but if the message spreads throughout youth as they play the game (and likewise head out to play actual football) then that could make a difference.
This actually makes sense! I hope all the money the NFL collected from the fines went to head injury research and that the league helped to fund the software writing it took to add concussions and safety features into the game. THAT would affect change.
And I like that.